make it a story
Everything's a story. The real trick is making your story one worth listening to. And to do that, the key is to identify what makes your brand truly interesting, why someone would want to hear about it, and the best way to tell them. This translates into fully exploring your story (learning everything there is to know), picking out the unique selling proposition (finding the “it" factor), and understanding what the audience would best respond to (who they are and what they want).
Use the right words so your story really shines.
make it simple
People are busy, and they’re only getting busier. That means they usually don’t have time to sit down and hear about everything you want to say (at least, not at first). To break through the clutter, the trick is to transform your story into simple concepts that can be quickly and easily understood in a clear, clever and concise way. Once someone understands how much they need what you have to offer, they'll want to learn more about it.
Create a story that’s always relevant to your specific audience.
make it stick
The world is drowning in information. Not only does this make it hard for your story to get noticed, but it makes it hard to be remembered. So, finding a way to break through all the clutter and be heard is absolutely essential. You can’t just follow the trend, you have to set a trend. In other words, making your brand story familiar enough to feel comfortable but different enough to be recognizable, stand out and really last.
Make the story really connect so they follow the call to action.
